MARKETING CONCEPT

• Preparing the Marketing Plan and Brand Positioning with the Right Budget: Through which channels and how will potential buyers be reached? How will our customers perceive us? What should our budget be while taking these steps? The answers to all these questions lie in a good team acting with long experience and common sense. The most bitter experience in project work is that you can only realize your mistakes when the work is over. For this reason, we prepare the right marketing plan with good planning and continuous data control.
• Identifying and Coordinating Marketing Stakeholders: Besides creating an effective marketing plan, we work with the best partners in implementation. By using the planned time and budget correctly, we have been working with many professionals such as PR and media agencies, digital marketing agencies, and photography and video studios for years.
• Creating Corporate Identity: Although it is a part of the marketing plan, 'corporate identity' holds a very important place in the project. Your business card, which you give to a friend, can arouse attention for a potential buyer. You can attract the attention of buyers with your logo. We are a team that knows details make up the whole and that all of them are actually individually important.
• Creation and Use of the Website and Other Marketing Tools: The website, floor and apartment plans, 3D renders, pictures, and videos are the elements that bring the project to life for buyers. As far as we have seen from our experience so far, very few customers visit a project without any prior knowledge. Therefore, it is essential to use the right materials that reflect the soul of the project.
• Delivering the Project to the Target Audience, Determining the Right Communication Methods: Using the right materials at the right time and in the right places is just as important in target audience communication. You may need to address different people at different stages of the project. With our specialized team, we use the planned budget at the right place and time.
• Use of PR and Advertising Strategies: Thanks to our good business relationships with PR and advertising agency professionals that have been ongoing for years, we use the right budgets most effectively.
• Planning and Tracking of Indoor and Outdoor Advertising Works: Many experienced project developers know that outdoor advertising is important. However, the sales office and project areas are the spaces where the most accurate promotion can be made without spending an additional budget. That said, a torn poster or a half-torn billboard advertisement can waste all efforts. With proper planning and effective tracking, we use all areas well.
• Information Security Tracking in All Processes: Information security and intellectual property rights are essential in all studies conducted with 3rd parties in marketing processes. We are always careful and observant in this regard.